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Research papers

Website design is about understanding the user

In the authors' research of hundreds of websites for the best part of the last decade, they have observed a number of re-occurring themes and design rules.However, they found that such rules cannot always be globally applied. One of the reasons for...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: James Lang
February 1, 2004
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Citation

Lang, J. (2004a, February 01). Website design is about understanding the user. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/website-design-is-about-understanding-the-user


Research papers

The full picture

This paper will argue that eye tracking has a place in usability research. As part of bringing the consumer into the heart of the website design process, the use of eye tracking technology has now evolved to become a necessary tool to use as part of...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Iain Janes, Marcus Boyland, Howard Barber
Company: GfK
February 1, 2004
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Citation

Janes, Boyland and Barber (2004a, February 01). The full picture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-full-picture


Research papers

Web site evaluation and the language of web design

In recent years, since the advent of the Internet and Web-based communication, business operators have come face to face with a series of entirely new needs for knowledge. One such need is topical in the extreme:it concerns the...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Author: Giorgio Licastro
Company: GfK
September 15, 2001
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Citation

Licastro, G. (2001a, September 15). Web site evaluation and the language of web design . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/web-site-evaluation-and-the-language-of-web-design-